Marketing your Property
One Select Properties is your expert and trusted partner for selling your Algarve real estate. Our experienced team of realtors creates and implements a marketing strategy and campaign plan focused on delivering the outcome you require.
So, for each property, we apply a range of marketing and sales activities designed to maximise sales opportunities. These include:
We have been located at the heart of the Algarve since 2015 and remain independent, ensuring we act in your interests. Our local knowledge of the Quinta do Lago and Vale do Lobo areas is combined with a global reach. This ensures that, as a seller, your property is marketed to international property buyers maximising your sales opportunities.
Your property starts its marketing journey on our website. We invest in website content created by a leading global copywriting agency expert at search engine optimization (SEO) and the property sector, powered by Webptdesign.
We create a unique profile for your property that includes high quality professional photography and video. The words and images are designed to highlight the benefits of owning your property to potential buyers, whether they are investors or seeking a lifestyle change.
Our online property database is then hosted in a wrapper of supporting content that is similarly optimised according to best practice to highlight visibility to search engine algorithms including Google’s latest Hummingbird variants. This includes blogs, social media and our newsletter.
As you will see from our webstats in the side bar, our digital marketing strategy generates visitors from the right demographic, enabling potential buyers to find our website and property database no matter which online search strategy or platform they use.
We have developed an extensive client database that we segment and maintain, using list management best practice and compliance with data protection requirements. As a result, our client database is a unique asset featuring ‘warm’ leads who have opted-in to receive bulletins about exciting and desirable Algarve villas, houses and apartments.
Your property will be featured in outbound direct email marketing campaigns and in our newsletter, which target selected buyers in our unique client database.
Buyers can use tools on our website to profile the properties that interest them and set alerts to tell them when a new property profile – such as yours – is published on our website.
To maximise the global reach of your property’s profile, we use targeted real estate platforms. Each estate agency platform has distinct features with a known audience, enabling our consultants to place your property only on those platforms that will generate results.
Algarve Home Finder is a global platform, with Luxury Estate targeting buyers in the Netherlands, Germany, France and the UK. Mer et Demeures and Green Acres are highly effective at targeting buyers in France. In addition, we use the following UK-focused platforms:
Introducing LeadingRE – Premium Real Estate Marketing
One Select Properties is one of only 550 estate agency members of the exclusive Leading Real Estate Companies of the World. The LeadingRE website showcases your property to a global audience of estate agencies that have local knowledge of their mass wealth, high net worth and ultra high net worth buyers.
We regularly attend the international events hosted by LeadingRE, at which we network with some of the 128000 individual realtors in the network to maximise targeted exposure for your property.
Print and outdoor media advertising
We understand that in today’s digital world, there are some buyers who don’t consume all their marketing content online. That’s why we also target offline media, such as newspapers, magazines and outdoor/billboard advertising for maximum impact.
One example of how we use offline media to market your property is securing editorial in the magazine Essential Algarve. Launched in 2000 and targeting an affluent international demographic of both residents and tourists, Essential Algarve is the region’s premier lifestyle magazine with features in English and Portuguese.
Outdoor advertising is particularly effective at promoting One Select Properties and driving potential buyers to our website and Quinta Shopping office and store front. We run campaigns in the premier Apolonia supermarket chain that enjoys high footfalls of high net worth tourists and residents.
Choose ONE to market your Algarve property
This combination of online and offline marketing activities with global reach, underpinned by the local knowledge, experience and expertise of our consultants, ensures that your property sale achieves your aspirations and expectations.
To list your property and to discuss how we create a unique marketing campaign for your unique property, please contact us now. Or drop by our offices in Quinta Shopping, where you can meet our team and we can share with you examples of how we have successfully marketed our clients’ properties and how we will market your property.